Omega positions itself as a key strategic partner for purpose-driven and visionary brands in the supplement industry.

It is committed to agility, pharmaceutical-grade quality, and innovation, integrating development, production, and scalability into a single model.

It enables ambitious ideas to turn into products ready to compete globally.

It responds to the wellness boom with smart solutions, ideal for emerging brands, influencers, and established companies looking to scale with confidence.

As the global supplements market grows and opportunities open up for new players, Omega positions itself as a key manufacturing partner for both emerging and established brands in the health and wellness sector.

Omega is not just a supplement factory, but a comprehensive platform that enables wellness brands of all sizes to launch, scale, and establish themselves in an ever-expanding market, driven by the global rise in healthy lifestyle awareness.

Omega’s model is based on multi-format production of capsules, powders, shots, pods, drops, tablets, and gummies.

According to Nielsen, “consumers are increasingly seeking products that not only meet their nutritional needs but also align with their health and sustainability goals.”

In fact, 92% of Americans surveyed for a report said they were very willing or somewhat willing to spend money to add healthy years to their lives, according to a survey commissioned by Forbes Health and conducted by market research firm Talker Research.

This survey found that American adults would spend more than US$5,000 for one additional year of good health. It also revealed that people were more willing to focus on meeting macronutrient requirements (68%) if it meant ensuring a healthier, longer life.

Omega’s approach centers on pharmaceutical-grade quality, the speed to turn an idea into a successful market-ready product, and strategic backing, making it a key ally for the next leaders of the wellness sector. Its focus targets direct-to-consumer (DTC) brands, influencer-led brands, and health-focused businesses in multiple formats.

Since 2012, Omega has evolved from a local manufacturer to a platform driving the growth of some of the most promising wellness brands in the U.S., combining production quality with a commitment to local development.

Omega has produced more than 100 million Gatorade Gx Pods as its exclusive manufacturer, combining innovation, precision, and scale to support personalized hydration for athletes. “Our precision in handling complex powder and liquid formulas, innovation in packaging, and large-scale production allowed us to develop a durable, high-performance capsule that meets Gatorade’s exacting standards.”

A Market Opening Up to New Players

Omega particularly targets the influencer-led supplements economy, valued at around US$1.5 billion, offering fast-to-launch products with high brand potential and visual appeal.

Indeed, a global report released in 2023 by HubSpot found that 21% of social media users aged 18 to 54 had made a purchase in the last three months based on an influencer’s recommendation.

In an environment where consumer trust and brand reputation are essential, especially in categories like supplements, having a partner like Omega is key to ensuring the highest quality standards in developing products that are ready to scale and stand out in a market driven by digital influence.

The company aims to empower the next generation of supplement brands, offering them AAA-level quality, proprietary technology, pharmaceutical-grade facilities, and efficiency to drive growth in the sector.

Tailored to Business Models

Omega’s model addresses key needs for different types of stakeholders in the supplements sector.

For example, for emerging DTC brands and influencers, it enables them to quickly launch products from a proven catalog, with certified quality and brand alignment.

For instance, under this model, an influencer can launch their own supplement line in weeks, with professional backing and guarantees.

For established brands, it provides reliable, scalable manufacturing—ideal for covering demand spikes without compromising standards.

For wellness brands, Omega enables them to diversify their portfolios with supplements aligned to their mission.

Finally, retailers, contract manufacturers, and e-commerce platforms can access ready-to-sell products with high turnover and attractive margins.

“Our goal is to turn ambitious wellness ideas into high-quality products: quickly, efficiently, and at an affordable price—without compromising quality or scale,” Omega explains.

A Growing Industry

The global dietary supplements and functional foods industry is growing rapidly, fueled by greater awareness of the importance of maintaining a healthy lifestyle, with the market currently estimated at US$530 billion, according to Statista.

According to an Ipsos survey, one in five Americans (22%) says obesity is the main public health concern in the U.S., followed by mental health (15%) and opioids/fentanyl (15%).

There is also growing awareness of healthy eating habits, with 59% reporting they limit their consumption of processed foods and 44% saying they prioritize organic foods or those with fewer chemicals or pesticides.

The global market is expanding and opening up business opportunities for different players, including content creators and emerging digital brands launching their own supplement lines.

Currently, China and the United States are considered the two largest vitamin and mineral markets in the world. According to Statista, China is the top global exporter, while the U.S. is the largest importer.

The Food and Agriculture Organization (FAO) has estimated that unhealthy dietary patterns generate US$8 trillion in hidden costs annually for global agrifood systems.

This, in turn, is associated “with concerning non-communicable diseases such as heart disease, strokes, and diabetes—well above the costs related to environmental degradation and social inequalities,” the FAO warned.

In this context, Omega represents a new era for the supplements ecosystem, where innovation, agility, and strategic collaboration are the true differentiators for driving change.

In a market where speed, personalization, and trust are essential, the company not only responds to the pulse of a growing industry—it sets the pace.

Its vision is to turn manufacturing into a springboard for bold ideas, connecting science with the purpose of brands seeking to transform global wellness. Learn more about Omega and how to start developing your own product in the supplements industry at the following link.